Counting macros has been a hot topic in the health and fitness industry for a few years now. It is more like a set of nutritional guidelines than a diet. While diets usually imply restriction, our way gives you flexibility.

In fact, no foods are off limits but I do recommend filling your macros with whole, nutritious, non processed foods. People who count macros make up about 80% of their diet from healthy foods. They track their macronutrients (carbs, protein and fat) and make sure that they don’t go over the macro number that was assigned to them. As long as they stay within their limit, technically, they can eat anything they want. 

Still not convinced that it is worth a try? Check out my top six benefits of counting macros.

Benefit 1: You will be more likely to stick to your diet. 

Most people break their diet because they feel too restricted. With counting macros, you can make room for a few squares of chocolate, a cheeseburger or an ice cream sundae in your diet and still reach your fitness goals.

Benefit 2: You can still go out with friends and enjoy a meal.

Trying to stay on a strict diet and having a social life can be difficult.  With most diets your choices are to either restrict what you eat when you go out, don’t eat at all, or even more embarrassing, bring your own prepared food from home. With counting macros, all you need to do is track what you eat while you’re out or even better, plan ahead. Most restaurants post the nutritional value of their menu online.

Benefit 3: Meal prep doesn’t take as much time.

Many traditional dieters spend hours each week prepping meals. Now that no food is off limits, you have a lot more flexibility in what you can eat. People who count macros fill their kitchen with a wide variety of nutritious foods and a few of their favorite treats.

Benefit 4: You will become more educated about food.

One of the biggest benefits of counting macros is getting more educated about food. As you track your daily diet in your app or food diary, you will learn about the nutritional content of your favorite meals. It may surprise to you learn what little nutritional value some foods contain. While you may not need to track your daily diet for life, you will learn how to make better food choices. In the end, knowledge is power.  

Benefit 5: Improved performance in the gym.

My favorite benefit of counting macros is how much it positively affects your performance in the gym. Clients get new personal records often,  have a significant amount more energy and do not crash mid workout.  Most people who count macros claim that they are "allowed" more carbs than they were accustom to and in return fuels them really well and the results speak for themselves.  

Benefit 6: It works!

Science and many, many success stories have shown that counting macros works. When done right, you can achieve your weight loss or muscle gain goals. All it takes is a little guidance which we provide so you know exactly what, when and how much to eat. 

When you look at all of the benefits of counting macros, it really doesn’t make sense to try another fad diet again.